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Ensure: Great Marketing of a Terrible Product

Answer:
1. Doctors who know little or nothing about nutrition.
2. Trainers who known little or nothing about nutrition.
3. Ultra-endurance athletes who have a body fat percentage of 5% and need quick energy during a100 mile run.
4. Senior citizens who are being duped by ads
5. Someone who wants to get fat for unknown reasons.

Question:
Who still takes Ensure?

In 2009, it had over $1 billion in sales. The marketing campaign is simply brilliant. The marketing people are extemely skilled in this field.

The product is a disaster.

I am talking about Ensure, the “nutrition product” marketed to seniors. How this could be considered “nutrition” is a mystery.

As many people know, the first few ingredients in a product are considered the most important. A close look at the top 4 in Ensure reveal:

  1. water
  2. sugar
  3. corn syrup
  4. maltodextrin

In short, it is closer to soda than it is to any health drink. You have water plus 3 sweeteners. Toss in a few low quality vitamins and minerals and you have Ensure. They do more harm than good.

According to elite cycling team physicians, “Common adverse conditions include constipation, diarrhea, vomiting and nausea. These conditions are generally mild and typically abate once your body adjusts. Improper usage, on the other hand, can lead to more serious medical problems such as seizures, irregular heartbeat, changes in mood or mental status, weak pulse, muscle cramps, shortness of breath or difficulty breathing.”

In short, Ensure is a complex chemical sugar-based mixture created by a big Pharma corporation. It offers little benefit and much risk.

Bottom line. There are are superior products on the market today. Choose carefully.

Dr. David Orman is the creator of the best selling Doc Wellness Supplement. He has lectured to Congress, has had over 30 articles published in professional journals,  been featured in the WashingtonianMagazine and had one of the largest natural medicine practices in Florida.

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